Back when Harriet used to coach children's sports, it was common for the sports clothing and equipment to be located only in the boys section of the store. Girls were given the message loudly and clearly that they weren't real athletes, and that boys were the only ones who were. Even though Harriet protested, stores didn't care.
Once Harriet went into a Pearl izumi store and noticed that all the bike jerseys for young people were labeled "boys" with no thought to label them "youth." Again, girls aren't supposed to ride bikes, only boys.
Now we see that life has not changed, at least at Dick's Sporting Goods. Twelve-year-old McKenna Peterson noticed that the store shut out female basketball player from its catalogs, and wrote the company a letter about it. Dick's hasn't responded.
The article also calls out Men's Health for its sexist evaluation of women and sports.
https://www.yahoo.com/style/mckenna-peterson-dicks-sporting-goods-99651599038.html