At the Cannes Lions International Festival of Creativity, gender is high on the agenda. This event is often billed as the Academy Awards for advertising as it honors the most creative and successful ad campaigns worldwide. There are categories that range from traditional print to mobile to promotion and activation campaigns.
This year, awards reflected that advertising for and about women is rising, coming into the face of the old idea that advertising to and about males is the way to go, and females should just be on the sidelines.
The winner was an Indian ad that discussed the taboo about women's periods. Also winning was Always' ads aimed at changing views of what it means to throw, fight, and run "Like a Girl."
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