If skin and body don't count in cheerleading, why don't male cheerleaders show their skin, move their butts to the music, and wear tons of makeup and died hair?
Point taken. University of Washington proves the point that cheerleading was started for the libido of men, and it continues.
https://www.washingtonpost.com/news/early-lead/wp/2016/04/28/beachy-glow-false-lashes-hair-down-college-cheerleader-advice-unleashes-outrage/