Wednesday, January 16, 2019

Gilette and the American Psychological Association Agree

Jared L. Skillings, Ph.D., Chief of Professional Practice for the American Psychological Association said that the timing of their article on the problems with traditional masculinity and the controversial Gillette commercial on toxic male behavior is coincidental. Bus Skillings said, "I am personally very appreciative of the fact that they have joined this important conversation."

Gilette: "Is this the best a man can get?" the narrator asks as the ad cuts to a montage of bullying, violence and sexual harassment, and references the #MeToo Movement and toxic masculinity. "The boys watching today," the narrator continues, "will be the men of tomorrow."

The top-of-the-hierarchy behavior of men and the pass they have received for the effect of that behavior on everyone else is finally being challenged. Though benefits come with being on top, many detriments abound also. Hierarchies need to fall.

https://www.cnbc.com/2019/01/16/scientists-agree-with-the-message-of-gillettes-toxic-masculinity-ad-.html