Sunday, September 29, 2019

Gender Neutral Dolls are Marketed by Mattel

Mattel is releasing what it claims is the world's first gender neutral doll.

The doll can be a boy, a girl, neither or both. The company is hoping its launch on Sept. 25 redefines who gets to play with a toy traditionally deemed taboo for half the world’s kids. 

The product features a series of kids who go by various pronouns—him, her, them, xem—and the slogan “A doll line designed to keep labels out and invite everyone in.” With this overt nod to trans and nonbinary identities, the company is betting on where it thinks the country is going, even if it means alienating a substantial portion of the population.

https://time.com/5684822/mattel-gender-neutral-doll/