Tuesday, October 7, 2014

Men Portrayed in Commercials Like Women

Role reversals are a very informative way to see hierarchies.

In the video listed below, the submissive role of women in commercials, as well as the violence depicted toward them by men, is clearly shown in real advertising.

Then, the same commercials are shown with women in men's roles, and men in women's roles. As with any hierarchy, when we replace the bottom group with a top group, and move the bottom group to the top, the situation that before seemed "normal" now looks ridiculous.

See for yourself, compliments of students from Canada.