Sunday, March 29, 2015

Hiring Women Better for Bottom Line

The reason to hire and retain women in a diverse workforce – good for business. Move over argument that it is the right thing to do, now add a partner in the fact that business is better.

Companies are trying to increase the number of women in executive positions, yet many are struggling to do so because of a failure to adapt workplace conditions in a way that ensures qualified women do not drop off the corporate ladder, surveys show. One of the major ways business needs to address this problem is to change the working environment itself that discourages women from working to their full potential, and treats women as outsiders.

Companies with more balanced leadership do a better job recruiting and retaining talented workers, reducing the costs associated with replacing top executives. They also have stronger customer relations because management better reflects the diversity of society, and they tend to make better business decisions because a wider array of viewpoints is considered.

Apple CEO Tim Cook, who came out as gay last year, told PBS it was important to hire people who “complement you, because you want to build a puzzle.”