Wednesday, April 29, 2015

Anheuser-Busch – Do You Have Any Woman Making Decisions?

In hierarchies, the top believes it knows what is best for everyone below, and so there is no need to consult lower groups. Can we assume that the top brass at Anheuser-Busch are all clueless men? Or can we assume that only women who have been programmed to believe like these clueless men become promoted to positions of decision-making?

A social media storm has developed over the labels describing Bud Light as “The perfect beer for removing ‘no’ from your vocabulary for the night,” claiming by many, including us, to feed into the date rape culture on college campuses across our country. According to the Wall Street Journal, the Bud Light label went through at least five layers of approval before it landed on the front of beer bottles.

Vincent Cicchirillo, assistant advertising professor at the University of Texas, said, “Clearly, a disconnect with the pulse of society and the higher ups.” More than that, insulting, violence promoting, and plain ridiculous, but typical of the clueless top.

Time to find your locally made and owned craft beer and make the switch.;postID=5691420961762287891